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Marketing is an important aspect for running an online e-commerce store successfully. In fact, for a successful e-commerce venture, it is of utmost importance to promote its products and services, the special discounts, the offers on occasions to its already existing customer base and also to its potential clients.

Adding positive customer testimonials to the store front and replying quickly to the enquiries placed by the customers brings in positive reviews for the online store. Customers can place enquiries from the ‘Contact Us’ page under the’ Marketing menu’. The store owner can check the message from the backend and can respond. The quick response is taken as a sign of eagerness on the part of the online store and satisfies the customers immensely. They feels important and wanted and this leads to more lucrative business deals.