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Online Store

Intro

Online stores are the newest phenomenon in the world of business but it has already created a huge impact on the consumers. It offers enormous variety and choice to the customers. In fact, in an online store, a consumer can place orders at any time and from anywhere.

Basic Setup

Intro

The basic settings need to be fixed to start off with the online e-commerce store.

Online Store name-

The online store name is the name that appears on the website.

  • From the ‘Settings’ menu click on the ‘General’ option and the ‘General Settings’ page opens.
  • From there fill up the ‘Store Name’ field and provide the name with which the registration for the free trail was done.
  • Go to the lower right-hand side of the page and click on the ‘Save’ button to save the entry.

Change your account email address-

‘Account Email’ is the email through which interaction between the e-commerce store and CartFace (the platform) will take place.

  • For changing the account email address go to the ‘Settings’ menu and click on ‘General’ and the ‘General Settings’ page opens.
  • Just delete the old email address and put down the new one in the ‘Account Email ‘section and click on the ‘Save’ button on the upper right-hand side of the page to save the entry.

Change your customer email address-

‘Customer email’ is the one through which the communication between the customer and the online store will take place.

  • For changing the account email address go to the ‘Settings’ menu and click on ‘General’ and the ‘General Settings’ page opens.
  • Just delete the old email address and put down the new one in the ‘Customer Email ‘section and click on the ‘Save’ button on the upper right-hand side of the page to save the entry.

Customer email best practices-

For an online store owner communication with the customers is crucial and this is made possible with the help of the ‘Email Templates ‘option present in the ‘Settings’ menu.

  • From the ‘Settings’ menu click on the ‘Email Templates’ option.
  • Then click on the ‘Template Name’.
  • When the ‘Email Template’ page opens fill up the ‘Template Name’, ‘From Address’, ‘Subject’ field respectively.
  • Then write down the actual subject in the ‘Email Template’ field without changing/disturbing the variables within the third bracket.
  • Then click on the ‘Save’ button on the lower right-hand side of the page to save the entries.

Legal business name and address-

Registered legal business name and address is necessary to prove the authenticity of the e-commerce store in the eyes of the customers.

  • From the ‘Settings’ menu of the admin panel click on the ‘Store’ option and the ‘Contact Details’ page opens.
  • Then provide the legal store name in the ‘Store Legal Name’ section.
  • Save the entry by clicking on the ‘Save button on the upper right-hand side of the page.

Store Time zone-

The store time zone needs to be fixed according to the place where it is based.

  • From the ‘Settings’ menu of the admin panel click on the ‘Standard & Formats’ option.
  • When the ‘Standard & Formats’ page opens click on the ‘Time Zone’ drop down and select the time zone.
  • Then save the entry by clicking on the ‘Save’ button on the upper right-hand side of the page.

Select store base currency-

Store base currency is selected keeping in mind the country in which the store is located.

  • From the ‘Settings’ menu of the admin panel click on the ‘Standard & Formats’ option.
  • When the ‘Standard & Formats’ page opens click on the ‘Base Currency’ drop down and select the appropriate currency.
  • Then save the entry by clicking on the ‘Save’ button on the upper right-hand side of the page.

Default weight unit-

Default weight signifies the weight of the product.

  • From the ‘Settings’ menu of the admin panel click on the ‘Standard & Formats’ option.
  • When the ‘Standard & Formats’ page opens click on the ‘Default Weight Unit ’ drop down and select the appropriate weight unit.
  • Then save the entry by clicking on the ‘Save’ button on the upper right-hand side of the page.

Homepage metadata-

Homepage metadata is a prerequisite for promoting the homepage on the internet.

  • From the ‘Settings’ menu click on the ‘General’ option and the ‘General Settings’ page opens.
  • From there fill up the ‘Google Analytics Code’, ‘Meta Description General’ and the ‘Meta Keywords General’ sections respectively.
  • Then save the entry by clicking on the ‘Save’ button on the upper right-hand side of the page.

Maintenance mode your storefront

The storefront is kept on the maintenance mode when any maintenance work is performed in the online store.

  • From the ‘Settings’ menu click on the ‘General’ option and the ‘General Settings’ page opens.
  • In the ‘General Settings’ page click on ‘Site Offline’ option to keep the store in the maintenance mode.
  • Then save the entry by clicking on the ‘Save’ button on the upper right-hand side of the page.

Format your order IDs-

The order IDs need to be formatted for maintaining proper billing cycle and also for locating the bills whenever required by the store owner. This can be done by adding prefix and suffix to the Order IDs from the ‘Invoice & Taxes’ page.

Prefix-

The prefix in added before the Order Number like the month and year when the order has been placed can act as the prefix.

 

Getting your online store up and running

The inclusion of banners and blogs are also very crucial for the success of the online store.

Updating banners

  • Apart from the default banners provided in the ‘Banners’ page by CartFace the store owner can also add other banners By clicking on the ‘Add Banner’ button on the upper right-hand side of the page.
  • Browse and upload the image in the ‘Image’ field.
  • Provide the necessary description in the ‘Description’ field.
  • Click on the ‘Save’ option on the lower right-hand side of the page.

Blogs

  • From the ‘Store Front’ option in the admin panel the store owner needs to click on the ‘Blog’ option.
  • Within the ‘Blog’ option three other fields open up like ‘ Blogs’, ‘ Blog Category’ and ‘Blog Tags’.
  • If he/ she click on the ‘Blog’ category the Blog page will open and they need to click on the ‘Add Post’ button on the upper right-hand side of the page.
  • The ‘Blog Post’ page will appear and there the store owner needs to fill up the respective fields like ‘Post Title’, ‘Select category’, ‘Description’, ‘Assign Tags’ and then he/she need to go to ‘Select Image’ and upload an image.
  • Lastly, he/she needs to click the ‘Save’ button on the right lower side of the page and save the entire thing.

Blog Category

  • From the ‘Store Front’ option in the admin panel the store owner needs to click on the ‘Blog’ option and then go to the ‘Blog Category’ field.
  • If he/she clicks on the ‘Blog Category’ page will open and from there click on the ‘Add Category’ button on the upper right-hand corner of the page.
  • Then fill up the ‘Name’, ‘Parent category’ and ‘Description fields’ and save the entire thing by clicking on the ‘Save’ button on the lower right-hand side of the page.

Blog Tags

  • From the ‘Store Front’ option in the admin panel, the store owner needs to click on the ‘Blog’ option and then go to the ‘Blog Tags’ page.
  • Then when the ‘Blog Tags’ page opens tick on the ‘Name’ options and then click on the ‘Add Blog Tag ‘ button on the upper right-hand side of the page.
  • When the ‘Blog Tag’ page opens to provide a ‘Tag Name’ in the ‘Name’ field and click on the ‘Save’ button to save the entry.